Creating an Exceptional Customer Experience

Difficulty: Intermediate
Duration: 3 minutes and 27 seconds
Students: 427

About

Creating content that will inform and engage your customers means you need to be able to put yourself in their shoes and understand things from their point of view. In this lesson, we look at the customer journey, and how it can help you anticipate HCPs needs at different stages. We also explore the different channels and devices they may use, and the importance of orchestrating your channels so that they work together in a seamless way.

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