Channel Selection & Personas

There are so many different ways to interact with customers both on and offline. It can be hard to know where to begin. That’s why we’ll break things down and take a look at the three main areas these channels fall into, as well as why they’re useful. Then, we’ll explore two key considerations when it comes to actually selecting your channels; what you want to achieve, and customer preference.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)