Along with increasing your brand’s reach and visibility, which ultimately generates more sales, any good digital retail media partnership you establish will also provide you with data, data that can provide you with a better understanding of your consumers.

Retailers have lots of data about their shoppers, and some of those shoppers will be your desired audiences. So, by partnering with retailers, you’ll be able to gather a clearer, more detailed picture of who these shoppers are.

Understanding the consumer is a fundamental aspect of business. It informs everything you do from your products and processes, to the ads and marketing messages you use to connect with different audience segments. So, the data that retailers can provide your brand is a huge selling point for establishing a digital retail media partnership.

Good retailer partnerships will also provide you with data on how well your digital retail media is performing. When you form a partnership with a retailer and invest in the media opportunities they have to offer, more often than not, you can expect to receive performance reports on your campaign’s effectiveness. They’re usually part of the deal, and they typically include the standard measures for success like impressions, clicks, conversions, cost-per-click, click-through rates, and return on ad spend.

Many retailers might give you access to an analytics dashboard and real-time reporting, but be aware that some others may only deliver reports to you through the support of an account management team at set times, or maybe even just at the end of your campaign to show you your final results! Either way, these reports enable you to understand how your digital retail media has performed, and this will give you some reliable clues as to how you might optimize your digital retail media efforts in the future.

Data Access