Throughout their journey, customers will be interacting with your brand across lots of different touchpoints. Every interaction they have with you is an opportunity to collect data, and all of this data can be harnessed to help you better understand your customers. In this lesson, we discuss the role of the digital front door, before moving on to explore the benefits of using a customer relationship management system. We’ll also touch on the use of attribution modeling to help you identify the most high-value touchpoints in a journey map.
Why not check the glossary to make sure you are familiar with key terminology?