There’s much more to digital retail media than simply buying ad space on a retailer’s eCommerce site and filling it with a product promotion. Planning and running successful digital retail media campaigns involves really getting to know how your retailers work, and so, this section will cover the different aspects of your retailer partner’s way of working that you should really understand before planning your digital retail media campaigns.
Why not check the glossary to make sure you are familiar with key terminology? (new tab)