Psychographic & Behavioral Segmentation
Difficulty: Beginner
Duration: 4 minutes and 16 seconds
Students: 2,123
Rating: 5/5
Shoppers today expect a personalized experience, with their individual needs and preferences reflected in their interactions with your brand. Splitting your consumers into groups will help you learn more about their needs and keep your messaging relevant. We look at the four most effective ways to group your consumers and how segmentation can be applied throughout the customer journey.
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