What Is Omnichannel?
Difficulty: Beginner
Duration: 1 minute and 41 seconds
Students: 445
Omnichannel is all about offering customers a unified, consistent, and seamless experience. That means brands must first be able to adopt a ‘customer-centric mindset’. In this lesson, we’ll dive into the world of omnichannel to discover why your brand should strive to put the customer first, along with how the customer journey and segmentation are key tools that can work together to help you achieve this.
Why not check the glossary to make sure you are familiar with key terminology? (new tab)