Understanding Programmatic

Difficulty: Intermediate
Duration: 3 minutes and 7 seconds
Students: 619

Essentially, programmatic advertising is the use of algorithms and artificial intelligence to automate the real-time purchase and optimization of ad space. But, what does that actually mean? How does it work? In this chapter, we explain the different ways that the programmatic buying process can occur, and some of the technologies that help make it happen.

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