Types, Benefits & Challenges
Difficulty: Intermediate
Duration: 6 minutes and 39 seconds
Students: 456
Promotions can do great things for retailers and consumer goods companies, and there are a lot of different types out there that you can choose from. However, they can be challenging and require effective measurement, joint business planning, and the development of joint KPIs - and businesses will need to keep an eye on external factors and developments too.
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