Zero & First-Party Data

We begin by looking at the importance of having a strategy in place so that any segments you create have clear objectives. We then go on to explore the role that data plays in effective segmentation, with a particular focus on the importance of data privacy and the value of zero and first-party data. We finish the section by looking at some key considerations to bear in mind when defining any new segments.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)