Preparing for Campaigns
Difficulty: Intermediate
Duration: 3 minutes and 29 seconds
Students: 284
Performance marketing involves understanding and planning for lots of complex marketing channels, consumer behaviors, and data, and there are many moving parts that make up today’s marketing campaigns. That’s why preparation is key if you want to achieve your goals and maximize your return on investment. So, how can you best prepare? What groundwork should be done before your campaigns begin?
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