Preparing for Campaigns

Performance marketing involves understanding and planning for lots of complex marketing channels, consumer behaviors, and data, and there are many moving parts that make up today’s marketing campaigns. That’s why preparation is key if you want to achieve your goals and maximize your return on investment. So, how can you best prepare? What groundwork should be done before your campaigns begin?

Why not check the glossary to make sure you are familiar with key terminology? (new tab)