The Art of Storytelling

Difficulty: Intermediate
Duration: 2 minutes and 46 seconds
Students: 898
Rating: 5/5

With so much competition in the pharma and healthcare industries, companies need to create engaging and informative content that addresses the needs of their customers. We’ll explore the importance of making sure your content is tailored for every stage of the customer journey. We’ll also take a look at how creating segments and personas can help you create content that appeals to the individual needs and preferences of your customers. Finally, we’ll explore how you can use the art of storytelling to bring your content to life.

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