ESP

Before you can launch an email marketing campaign, you're going to need a list of people who've signed up to hear from you. We explain how to get hold of those all-important email addresses and how to manage your list once you've built it. We'll also explore the data beyond email addresses that you might want to collect on your subscribers, and how you go about obtaining this.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)