Mapping all of the interactions across the customer journey is a great way to identify the touchpoints that are the most effective at moving your customers towards conversion. Having this in-depth understanding of your customers will also help guide your marketing strategy, to maximize the sales potential of your brand. We’ll discuss the role that the conversion funnel plays in customer journey mapping, and the importance of the digital front door. We’ll then explore the steps involved in the customer journey mapping process.
Why not check the glossary to make sure you are familiar with key terminology? (new tab)