Category Management Strategy
Difficulty: Intermediate
Duration: 2 minutes and 30 seconds
Students: 1,572
Despite some of the complexity of digital category management, building and executing category strategies for the digital shelf does have its benefits. In fact, it enables suppliers and retailers to take a far more flexible approach, and that’s just what we’ll be exploring. We’ll also take a look at some of the key questions you should be asking when carrying out a category assessment.
Why not check the glossary to make sure you are familiar with key terminology? (new tab)