Challenges for Brands

eRetail events bring in billions of dollars every year and present some major opportunities for brands looking to create real value for their business. We start by looking at some of the key features of an eRetail event, along with some of the world’s major players on the eRetail event scene. We then look at the range of benefits brands can enjoy by taking part, along with some of the challenges they may face.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)