The Importance of Consumer Data

Making data-driven decisions when it comes to your targeting and personalization efforts is essential. We dive into the key difference between ‘targeting’ and ‘personalization’, and how they can work together to help you meet the rising expectations of consumers. Then, we look at the four main types of consumer data - demographic, psychographic, interaction and behavioral - and how they can be used to fine-tune your targeting efforts.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)