Common Challenges

For businesses seeking to adopt an omnichannel strategy, one of the first things to tackle will be the customer journey. In this section of the course, we’ll explain what the customer journey is and explore how it differs for B2C and B2B customers. We’ll also look at how a brand can use customer journey mapping to better understand and target its audience, and we’ll cover some of the common challenges that come when implementing an omnichannel approach.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)