Here are some key terms:

Artificial Intelligence (AI) - Artificial intelligence, or AI, refers to the ability of computer systems to perform tasks that normally require human intelligence, like speech recognition, decision-making, and language translation.
Customer Centricity - A strategy that involves putting the customer at the center of your business and at the forefront of every decision you make.
Customer Journey Mapping - The process of creating a visual story of the interactions your customers have with your brand, by mapping all possible customer touchpoints and interactions. This allows for a better understanding of customers and how they experience a brand by identifying their behaviour patterns, needs and the pain points they encounter.
Machine Learning - Machine learning refers to building a system that learns for itself how to complete a specific goal by iterating through possible solutions to a problem and then adjusting its method according to the results.
Modular Content - An approach to content that places emphasis on how easy it is to re-use. Content is produced in small units - for instance, a video, the transcript, the description and the thumbnail - with the purpose of it being re-assembled and packaged up in different combinations.
Patient Journey Mapping - Patient journey mapping is the process of creating a visual story of the patient’s experience with diagnosis and treatment e.g. appointments with an HCP, pharmacy visits, or telephone consultations.
Segmentation - The practice of breaking audiences down into target subgroups according to shared characteristics such as therapy area, prescribing behavior and experience, in order to deliver more tailored messaging.
Voice of the Customer - The perspectives and expectations, values and preferences of your consumers as understood through the data you gather on them.

Customer Centricity Best Practice for Pharma & Healthcare Glossary