Second & Third-Party Data

Chances are, your business will be collecting data from multiple sources which all come with their own benefits and limitations. We look at the types of first and zero-party data you can collect directly from consumers, and discuss why they’re considered the ‘gold standard’ of data. Then, we’ll consider how second and third-party data can help you uncover additional information about your consumers, before ending on some key best practices for data privacy and security.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)