Building First-Party Data
Difficulty: Beginner
Duration: 1 minute and 1 second
Students: 456
Rating: 5/5
Welcome to this lesson on Building First-Party Data. We explore the benefits of collecting data yourself, how you might go about collecting it and why this type of data is key to understanding your consumers’ needs and preferences. As well as looking at the sources and applications of first-party data, we discuss how it can be leveraged to generate business insights, as well as some pitfalls to avoid.
Why not check the glossary to make sure you are familiar with key terminology? (new tab)