Building an Omnichannel Experience
Difficulty: Intermediate
Duration: 5 minutes and 24 seconds
Students: 230
About
For companies operating a ‘Business to Business’ - or ‘B2B’ - model, providing an omnichannel experience can seem complex. But fear not. In this section of the course, we’ll take you through the key building blocks of an omnichannel experience and explore the way Decision-Making Units impact customer purchase decisions. We’ll also discuss how creating personas and optimizing the customer journey can help you design the perfect omnichannel experience.
Why not check the glossary to make sure you are familiar with key terminology?