Building an Omnichannel Experience

A big part of omnichannel is providing consumers with seamless cross-channel experiences. In this part of the course, we uncover the three core areas that come together to form a successful omnichannel strategy, including excellent cross-channel experiences, consistent branding, and personalization. We’ll look at the various stages of the customer journey, explore how building personas can help you understand your consumers needs, and cover some key methods for optimizing their overall experience with your brand.